Case study · Revenue Systems

How an enterprise field program unified $2.2M in revenue across 126 sites.

Budgeting and forecasting were fragmented across 126 AT&T, DIRECTV and CBRE field sites — every location running its own numbers. A unified revenue system brought them onto one consistent model across the US.

Client · AT&T · DIRECTV · CBRE field program
Scope · 126 sites, US-wide
Work · Budgeting, forecasting & revenue systems
Led by · Tyler Opsahl
$2.2M
Revenue managed on one unified system
126
Field sites brought onto one model
US-wide
Consistent budgeting & forecasting

The company

A large US enterprise field program spanning AT&T, DIRECTV and CBRE operations — 126 sites, each running revenue, budgeting and forecasting on its own terms. The kind of distributed operation where scale is the strength and consistency is the missing piece.

Why they came to us

With budgeting and forecasting fragmented across 126 sites, leadership couldn't compare locations, forecast reliably, or see revenue performance on a like-for-like basis. The numbers existed everywhere and added up nowhere. They needed the rigour to run revenue as one system instead of 126 separate spreadsheets.

The process

Tyler architected a unified revenue system: one model for budgeting and forecasting applied consistently across every site, so performance became comparable, forecasts became defensible, and the whole field program could be managed from a single, reliable view of the numbers. It was enterprise-grade revenue discipline — the same rigour later distilled into Revenue Lens for mid-market operators.

The result & outcome

$2.2M in revenue was brought onto one unified system across all 126 sites, with budgeting and forecasting standardised US-wide. Leadership gained a consistent, comparable view of revenue across the entire field program — and the enterprise rigour behind it became part of the methodology Innovation Park now brings to revenue recovery and partnership work.

"At enterprise scale, the numbers exist everywhere and reconcile nowhere. The win is one model, applied to every site."
How to read this. Figures reflect the enterprise field program described and are confirmable under NDA. This work predates Innovation Park's current methodology and informs it.
Revenue that reconciles nowhere?

Run revenue as one system — not a hundred spreadsheets.

If you want results like this, book a call with us — a principal will be on the line, no pitch.

$135.6M
Revenue generated across the book of work
200+
Businesses served · 21 years
Fee recovery guarantee · qualifying $30M+ engagements
De-identified data · in-browser
EU-established · Antwerp HQ