The company
Passionate Heart Home Care is an owner-led home-care agency in The Woodlands, Texas, providing in-home care to clients and families across a competitive suburban market north of Houston.
Why they came to us
The agency had care and capacity but no referral engine. Like most owner-led home-care businesses, it relied on word of mouth and occasional inbound, with no deliberate relationships to the professionals who sit upstream of every home-care decision — the lawyers, case managers, hospitals and funeral homes whose clients need exactly this service. They came to us to build those partnerships from the ground up.
The process
We identified the high-value referral sources around home care and helped the agency open and structure each relationship deliberately — not a one-off introduction, but managed partnerships with a cadence behind them. The targets were the professionals closest to the moment a family needs care:
The result & outcome
From a standing start, the agency built active partnerships across five-plus high-value referral sources — and, crucially, the referrals didn't arrive once and stop. The agency went from waiting for clients to securing accounts and receiving a steady, repeatable flow, with a partnership network it owns going forward.
