The challenge
Promedics wanted two things that usually pull against each other: deeper engagement from the physicians who could prescribe its products, and geographic expansion into new regions. The hard part is that doctors don't respond to a supplement sales pitch; they respond to credible education and peer context. Promedics had a network of more than 2,000 healthcare providers it had never effectively activated, and a real risk of expanding faster than its physician relationships could support.
The approach
Innovation Park built a partnership system designed around physician adoption rather than direct selling. The mechanism was education and access:
- 01Physician training program. An engaging video training program with a library of product videos explaining benefits and proper usage — credible, on-demand, and built for how doctors actually learn.
- 02Live events. Medical conferences and workshops, organized and recorded, creating direct interaction with physicians and reusable content.
- 03Digital distribution. An online portal hosting the recorded events, giving providers easy access and a reason to register, engage, and adopt.
The result
The system worked because it gave physicians value first. Adoption increased as more doctors prescribed the products; Promedics expanded successfully into three new provinces, securing 10+ expert partners in each location; and more than 2,000 doctors registered on the online portal — a durable, activated B2B network rather than a one-time campaign.
